Brassiness in hair color can be a frustrating experience, especially for those who love cooler shades like platinum blonde or ash brown. Imagine investing in a stunning new hair color, only to see it fade into an unwanted brassy orange within weeks. For many, this is a familiar scenario. In this guide, we will break down what brassiness is, the common causes behind it, and practical ways to maintain your color for longer. Whether you’re a stylist or someone looking to enhance the vibrancy of your hair, this post is packed with helpful tips.
What is Brassiness?
Brassiness occurs when warm, yellow, or orange tones seep into your hair, affecting the overall color. This change can transform your beautifully dyed ashy blonde into a brassy honey hue seemingly overnight. Factors like the products you use, environmental exposure, and the unique structure of your hair can all lead to this shift. Recognizing and understanding brassiness is important for anyone who values their hair color.
Statistically, many people using blonde dyes may notice brassiness within just a few washes. In fact, a survey found that over 60% of individuals with color-treated blonde hair experience brassiness at some point.
Causes of Brassiness
1. Hair Porosity
Hair porosity greatly influences how your hair absorbs color. High-porosity hair absorbs pigments more easily but can also lift color too quickly, leading to brassiness. This type of hair often results from damage due to chemical treatments and excessive heat. For instance, hair that has been bleached or colored multiple times tends to have higher porosity.
It’s crucial to know your hair’s porosity level. A simple test involves placing a strand of hair in a glass of water. If it sinks, your hair is likely high-porosity. By understanding this characteristic, you can select products specifically formulated to maintain your color.
2. Environmental Factors
Hair color can be negatively impacted by environmental elements. For example, prolonged sun exposure can alter the way your hair color appears. Studies show that UV rays can fade hair dye colors significantly within four to six weeks of exposure. Furthermore, chlorinated water from pools and excessive moisture can create an ideal scenario for your color to turn brassy.
If you spend a lot of time outdoors or around pools, consider these factors as contributors to your hair’s color fading.
3. Hair Products
Using the wrong hair care products can also accelerate the appearance of brassiness. Shampoos and conditioners containing sulfates can strip away beneficial oils and lead to color loss. Products with high alcohol content can dehydrate your hair and bring forward warmer tones.
To keep your color vibrant, switch to products labeled “color-safe” or “sulfate-free.” Reading product labels carefully can make a significant difference in how your color holds up.
How to Prevent Brassiness
1. Use a Purple Shampoo
Incorporating a purple shampoo into your hair care routine is one of the easiest ways to counteract brassiness. This specialized shampoo contains violet pigments that neutralize yellow or orange tones. Regular use can keep your blonde or gray hair cooler and more balanced.
Most experts suggest using purple shampoo once a week, or as directed by your stylist. Be mindful not to overuse it, as doing so could leave your hair with a purple tint.

2. Deep Conditioning Treatments
Deep conditioning treatments can help maintain both the health and color of your hair. Regularly using conditioning masks designed for color-treated hair can keep moisture levels in check. Look for products enriched with ingredients like argan oil, keratin, and aloe vera, which are known to nourish and strengthen hair.
Consider treating your hair to a deep conditioning session at least once every two weeks.
3. Minimize Heat Styling
Excessive heat styling can lead to quicker color fading, making it easier for brassiness to emerge. If you can, try to minimize your use of blow dryers, curling irons, and straighteners. Using heat stylers less frequently can help preserve the vibrancy of your color.
When styling is necessary, don’t forget to use a heat protectant spray. This simple addition can significantly reduce heat damage, allowing your color to last longer.

4. Protect Against Environmental Damage
Taking proactive measures to shield your hair from environmental harm is crucial in preventing brassiness. For example, wearing a hat or scarf can protect your hair from sun exposure. Look for hair products that offer UV protection; they can work wonders in guarding against color fading.
If you love swimming, try rinsing your hair with fresh water before entering chlorinated pools. This simple act can minimize chemical absorption.
5. Regular Touch-Ups
Scheduling regular touch-ups with your stylist is vital in keeping brassiness at bay. A refresh every 6-8 weeks can help restore the color and maintain the vibrancy of your hair. Your stylist can offer customized recommendations based on your hair type and routine.
Building a good relationship with your stylist ensures you receive tailored advice to keep brassiness under control.
Embracing Your Ideal Color
Keeping brassiness at bay is key to maintaining a vibrant and beautiful hair color. Understanding the role of hair porosity, environmental factors, and product choices will help you manage your results more effectively.
By using purple shampoo, reducing heat styling, and effectively protecting your hair, you can enjoy your ideal color without the frustration of unwanted brassiness. Embrace these practices, and you will be on your way to stunning hair that shines with confidence.






Leave a Reply